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50 Andrew Smith - The Evolution of Advertising

50 Andrew Smith - The Evolution of Advertising

FromLeadership and Business


50 Andrew Smith - The Evolution of Advertising

FromLeadership and Business

ratings:
Length:
22 minutes
Released:
Jul 26, 2016
Format:
Podcast episode

Description

Social media continues to rise - over 1 billion people use YouTube, and almost 60% of American adults have a Facebook account. Social media has changed the way businesses build their brands and reach customers. Advertising agencies have changed to adapt to the new landscape, and one such company on the forefront of that change is Initiate-It, an advertising firm in Virginia. On this episode we chat with Initiate-It’s CEO Andrew Smith about how social media has changed advertising. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.
Released:
Jul 26, 2016
Format:
Podcast episode

Titles in the series (100)

William & Mary’s rich history of educating leaders continues at the Raymond A. Mason School of Business where today’s business leaders learn how to tackle tough business challenges. Whether you are an established executive or an emerging professional, the Raymond A. Mason School of Business is committed to providing you with quality education that offers fresh ideas and new professional skills to give you and your organization a competitive advantage. Our weekly podcast highlights the latest and best thinking from corporate executives, entrepreneurs, consultants, and thought leaders from around the world. Our guests share the strategies, tactics and keen insights to make you a more effective leader, communicator, and professional. Find us at wmleadership.com.