Bill sold gym membership before and it was going okay and then last 2013, he went to the Solar Industry without any sales background. He had an unforgettable first day of work but took off from there. In 2014, they sold about $8.5 Million on his first 12 months!
Bill sees digital marketing as a necessity. He used to buy leads before but had a problem with pitching Solar to leads. So educated himself how to duplicate landing pages. It became successful that they sold 20 to 30 sales a month.
Bill repurposes the same thing that worked and educated the solar industry on how it’s done to solar businesses and it’s been a big hit!
Right now, everybody is obsessed with the new shiny objects but the problem is those are all engines, just tool. But the hard part is to get the people land on your page. But Bill just focuses on the salesmanship and targetting. They do a “done with you” session. They craft a customized campaign that is speaking intimately to a specific market that will make people stop and say “, Hey that’s me.” They teach solar businesses on how to understand the Facebook algorithm.
Things mentioned in this episode:
The Solar Cheat Code (SCC) https://www.solarcheatcode.com/
Clean Energy Experts www.cleanenergyexperts.com/
Solar Reviews https://www.solarreviews.com/solar-leads/
Modernized Leads https://modernize.com/pros
Wright Brothers
ClickFunnels
Facebook
Break Free Academy
Quotable Quote:
The biggest key to lead management is speed. -Bill Murphy
Whenever you feel uncomfortable or something maybe scares you. The right things will start to happen. You start to level up with your business and your life. Routines will keep you in the same spot. Take a leap of faith! Push back and breakthrough to get through the next level!