What are your 'Moments of Truth' in your Real Estate Practice?
A 'Moment of Truth' is a 'first impression', or a snapshot of you, your business, your personality, your track record, and ultimately your reputation.
Online: Facebook / Instagram / Clubs / Memberships / Charities / Google
Offline: Your Voicemail message, your sign, your home brochures, your car, your handshake, your wardrobe, your haircut, glasses, and the list goes on!
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Online Moments of Truth to monitor and constantly upgrade:
1 - Ask yourself what you are trying to accomplish with each of your Moments of Truth. Are you trying to attract buyers and sellers? Realtor connections? Manage your reputation?
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2 - What does your profile LOOK like you’re looking for? Are you a fisherman or a Realtor? Are you an investor or are you a broker? Both? Does your 'side hustle' show up ahead of your profession? Pretend you're a homeowner thinking about selling your home and your name has come up. What will they see when they search you online?
3 - Do you monitor your different assets or did you ‘set it and forget it’?
4 - Do you have any unfinished profiles? Shadow pictures and haven't posted an update since 2018?
5 - Do you have any ‘CTA’s’? Calls to action. Are you offering a free competitive market analysis or a confidential consultation? You may be posting lots of great information but not asking the viewer to actually communicate with you.
Quiz: 
Please choose one answer:
1) I am ready to join EXP Realty. 
2) I am interested in EXP Realty and need more info. 
3) I am not interested in EXP Realty.