John Jahnke (CEO of @Tackleio) talks about the rise of Cloud Marketplaces, the evolution of B2B purchasing for cloud products, and the relationship between software vendors and cloud providers. SHOW: 614CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"SHOW SPONSORS:Spot by NetAppMore Cloud, Less Cost (Spot by NetApp)CloudZero - Cloud Cost Intelligence for Engineering TeamsNew Relic (homepage)Services down? New Relic offers full stack visibility with 16 different monitoring products in a single platform.SHOW NOTES:Tackle - Accelerate Revenue through Cloud Marketplaces2021 State of Cloud Marketplaces ReportTackle secures $100M Round C fundingTopic 1 - Welcome to the show. Tell us a little bit about your background. And please give us a quick overview of Tackle.Topic 2 - Everybody knows about the 100s of services that get announced by the major hyperscalers each year, but not as many people are aware that there’s more to the cloud than native services. Where do cloud marketplaces fit into the cloud ecosystem, and how have they evolved over the years?  Topic 3 - If we wanted to explain the value of a cloud marketplace to someone, what value does it provide to the various parties involved - the cloud, the marketplace owner, the software company using a marketplace, the customers using a marketplace?Topic 4 - Can you walk us through the process of how a software company engages with a marketplace? Are they working to get their software into 3rd-party marketplaces, or building their own marketplaces, or something else?Topic 5 - How do the Tackle marketplaces different from the AWS, Azure or GCP marketplaces? Topic 6 - What are the best ways for companies to create a plan to leverage cloud marketplaces to better reach customers and specific markets? FEEDBACK?Email: show at the cloudcast dot netTwitter: @thecloudcastnet