Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he took his health into his own hands and discovered the benefits of bone broth.  After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world.For more on Bluebird Provisions and show notes: https://www.shopify.com/blog/bluebird-provisions-digital-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune into this episode to learn: How this company only had $150 left in the bank account and bounced back The process of pivoting online as a food company Creating products with shipping and costs in mind