Jesper Danielsson and Niclas Bornling work for Houdini Sportswear, a Swedish outdoor brand making sustainable, circular apparel for various activities. Jesper is the Head of Offering and Jesper is the Head of Brand Engagement and DTC. Houdini recently launched the Pace Collection -- their first line of trail running apparel. In this conversation we talk about making sustainable apparel, standing against overconsumption, and being values-driven as a brand.   Check out Houdini's Pace Collection of trail running products   Pace Collection Video   Film Screening - Portland   __________________________   Get a pair of SL:HSV and support Speedland footwear    Use code freetrail15 for 15% off Gnarly Nutrition products   Use this link for 20% off an InsideTracker blood test   _________________________   Freetrail Links: App Download | Patreon | Instagram | Website | YouTube   Dylan Links: Instagram | Twitter | LinkedIn | Strava