14 min listen
Is Dynamic Content Right For You?
FromSchool of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Is Dynamic Content Right For You?
FromSchool of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
ratings:
Length:
25 minutes
Released:
Apr 18, 2022
Format:
Podcast episode
Description
After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it? What is Dynamic Content? Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive. Who Offers This Technology? Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month. Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content. Podbean has pod ads https://podads.podbean.com/ Blubrry has a pro version Red Circle (500 weekly downloads) RSS.com (10,000 downloads a day) Pros of Dynamic Content No more outdated time-based content The ability to sell your back catalog* Cons of Dynamic Content You really need to pay attention to volume levels (I'm using WLM Plus plugin) To sell your back episodes you need to go through your whole back episodes and insert spots. Updating old files might be trickier You need to consider how to lead in and come out of dynamic content. Focusrite Interfaces Go to www.focusrite.com/podcasters Unlimited Time Shifted One-On-One Consulting I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start I Heard It On a Podcast Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark. Apple Charts Criteria I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend. see post from Apple Where I Will Be Where I Will Be: Podcast Movement Evolutions March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo May 26-29 Orlando Question of the Month Want some free exposure for your podcast? Go to Go to www.schoolofpodcasting.com/question Check out the question and share your thoughts and insights. I assemble these for the last episode of the month. This show is part of the Power of Podcasting Network
Released:
Apr 18, 2022
Format:
Podcast episode
Titles in the series (100)
19 Beware of Pod Oil Salesmen - You Can Make Money With Podcasting!: Length 13 MinutesDave gives you tips on purchasing Podcasting products. There are big time Internet gurus (who do not have a podcast) who are marketing products about being a podcaster. They tell you how to make money with Podcasting, and yet to do... by School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast