61 min listen
At Cannes: Nike's Most Successful Failure
At Cannes: Nike's Most Successful Failure
ratings:
Length:
18 minutes
Released:
Jun 21, 2018
Format:
Podcast episode
Description
Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.
Released:
Jun 21, 2018
Format:
Podcast episode
Titles in the series (100)
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