Space Marketing is at the heart of Izzy's career. She combined both of her passions of marketing and space into one expertise. With an extensive marketing background and three marketing degrees, she turns the lens of marketing onto the space industry.    In this episode, Ben and Izzy discuss her first book "Space Marketing", the first book in a series of space marketing books. This guide is useful to most businesses that are struggling with marketing, not just space-based companies.  00:41 Introducing Izzy House 01:00 What is Izzy’s book “Space Marketing” and how did it come about? 09:33 Izzy’s target demographic? 10:46 Importance of marketing 13:52 Social Media challenges 18:15 How new is Space Marketing? 20:38 Big Data 22:48 What metrics are useful in Space Marketing? 27:53 Marketing Examples (SpaceX/Virgin Galactic) 32:04 Future books? 34:38 Wrap up and details on how to get Izzy’s book Izzy’s Book: GET THE BOOK ON AMAZON!* CLICK HERE AND AUDIBLE! CLICK HERE Want to signup to be on the email list? CLICK HERE Izzy’s Website:  www.izzy.house Stay connected with us! Use #Astroben across various social media platforms to engage with us! Instagram: https://www.instagram.com/astrobenpodcast/ Website (coming soon): www.astroben.com Twitter: https://twitter.com/Gambleonit Please subscribe and rate - Ad Astra!