Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, Hollywood film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including Priceline.com. uBid.com, ColorJar, and more. Jeff serves on the boards of companies in the US, Europe, South America, Africa, and Asia, supporting entrepreneurs and small businesses in more than 150 countries. He also serves on the boards of Global Entrepreneurship Week and The Unreasonable Group. He supports the White House, the US State Department, the United Nations, and foreign governments on economic growth initiatives and entrepreneurship. Jeff is a frequent keynote speaker, having been invited to speak in over 50 countries, on the topics of innovation, entrepreneurship, and business leadership. He is the co-author of the book SCALE, a how-to guide for growing your business. Jeff also teaches innovation workshops to major corporations on a regular basis. Jeff is a featured business expert seen on Fox News, Fox Business, CNN, CNN International, Bloomberg News, CNBC, ABC, and NPR, and in publications including Forbes, Inc., Time, Fast Company, the Wall Street Journal, and more Key Points 1. Don't Fear Failure... Fear Not Trying  Failure is an inevitable part of life.  Most of us spend our whole lives trying to escape and avoid it when we should be running towards it.  We've been taught our whole lives that failure is somehow a bad thing, that it means you aren't a "real" man, or that you aren't good enough.  In reality, failure is simply feedback.  Instead of running from failure, embrace it.  Learn to fear not trying instead of failing.  ... When you fail, you grow, you learn, and you improve.  When you allow your fear of failure to control your actions you end up paralyzed and never take action.  As a result, you stagnate, burn out, and eventually die with your best work inside of you.  2. Follow your Curiosity and Ignore the Labels  It's easy to allow your label to control you.  Think about it...  How many times have you thought to yourself "Wow, I'd love to dive into real estate investing, but I'm in IT, I can't do that"  Or  "I would really enjoy learning how to dance the Tango, but I'm a powerlifter so that'll never happen"  Or even... "I'd really love to produce an album but I'm a marketing guy... That's not really my style" We get so caught up in our own labels that we prevent ourselves from pursuing our deepest passions and curiosity.  Remember: You are a learning machine... Not an occupation.  Just because you make money in a certain way or have been in a specific niche for a long time doesn't mean that you can't learn new skills.  ... It doesn't mean that you can't pursue new hobbies, passions, and businesses.  As Joseph Campbell says, "Follow your bliss".  Pursue what makes you curious, no matter how odd or out of character it may seem.  At the end of the day, the person who wins at life is the person who leaves it all on the field.  So stop holding back from life because your interests don't conform to your label.  3. Stick to One Pursuit at a Time  Although it's important that you have a wide variety of interests and hobbies to pursue, it's even more important that you understand how to successfully pursue each interest.  How do you do this?  ... One at a time.  Although Jeff has a wide variety of achievements and accolades ranging from the transportation business to the music & film industry to consulting and keynote speaking, he didn't try to accomplish all of these things at once.  He devoted himself single-mindedly to each task for a period of 3-5 years.  In your own life, you can do anything that you want.  But you must learn to focus on only one thing at a time... As the old adage goes, "The fox who ch