The Super Bowel MovementWe admit, we were talking s**t about Tushy on a recent Senses email, only because our team was very intrigued by the Super Bowel campaign, and of course this prompted conversation between our teams and here we are, dropping poop jokes on the showTUSHY is the modern bidet brand that washes your butt clean after you poop.“Make something that you would be curious to click on. It changes the way you make art and the way you create and do things. It truly is all about authenticity.”-MikiShowing authenticity in marketing and in gerneral, in being a brand, is important because it matches people up with a brandMiki looks at things in a three prongs thesis:Best in class product. No matter the product, it has to be cool, intriguing, delicious and elevate your life.Artful design across every touchpoint of the brand/product. “It's considered artful design across every touchpoint of our brand, when it makes you open your heart.” -MikiAcessible, relatable language. Have the authentic conversation like you're texting your best friend“The things that we do aren’t just for the sake of them, but to open up a broader conversation.” - Miki“The antidote to late capitalism is more human connection and more fulfillment of us having deeper conversations.” -PhillipAssociated Links:Learn more about Miki Agrawal and TUSHY- Use FUTURETUSHY for 10% off your purchase! Tushy’s Super Bowel Campaign Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceInfinite Shelf Season 2 OUT NOW!Stay tuned for our newest season of Step by Step…coming soon!Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!