We have something truly special for you today. A two-part episode on the topic of Emotional Branding. You might be wondering, "what is emotional branding?" Emotional Branding is for businesses that need to trigger the emotions of prospective clients in order to stand out and gain their business. It's the emotions that get them engaged and wanting to work with you. As a Creative Warrior, you are likely in a business where understanding the concept of Emotional Branding and having an Emotional Branding Strategy will serve you very well. Here's how the two-parts work: Part one, episode 177, introduces the concept of Emotional Branding. You'll come to understand what it is, how it connects with your clients, and how it will benefit you. The player for Part one, episode 177, is above. In Part two, episode 178, I provide 5 specific Emotional Branding Tips and Strategies. The player for episode 178 is below. The reason we are splitting this up is so that after you listen to both episodes, you can go back and just listen to Part two, 178, to study the tips and strategies better. I'm very excited to bring the Emotional Branding concept to you. This is a key component in how I help my coaching clients. You could say I sort of skip over my coaching clients and imagine I'm their client. It's from the perspective of their client that I can reflect back to them what emotions would trigger me (as their client) to be engaged. This idea of Emotional Branding is in fact exactly how I built a very successful 32-year photography business and fast-growing coaching practice. Now with further clarity on the topic, I believe I can support you even more, to help you trigger just the right emotions with your clients that will cause them to be clamoring to work with you! "For businesses that need to trigger their prospective customers with emotions."