EP286 - Amazon Q4 Earnings  Amazon released their Q4 (and full year) earnings for 2021 on Thursday February 3rd. In this episode we do a deep dive into all the details. Key Topics: Amazon North American Revenue grew 18.4% in 2021, which was just above the industry average of 17.9% Amazon has broken out their ad revenue for the first time. In 2021 total revenue was $31.16B growing at 32% Year over Year. Ready Jason’s Forbes Article here. Amazon is raising the rates for Amazon Prime from $119 to $139 per year. Want to learn about Amazon’s sneaky fulfillment advantage (Amazon Key for Business)? Check out our YouTube video here Episode 286 of the Jason & Scot show was recorded on Thursday February 3, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 286 being recorded on Thursday February 3rd 2022 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-hosts Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott show listeners. I’m dying to talk Mandalorian with you but I don’t want to do any spoilers so I’m just going to skip the Star Wars chat this week until I think we’ll give it until all the episodes out plus two or three weeks and then we can talk about so until then. It’s business only. Jason: [0:58] I accept your promise for a later conversation I would only say watch it people go watch it. Scot: [1:05] Yeah it’s gotten really good okay so it has been Star Wars dramas aside it’s been a mega cap Tech stock drama this week so it’s been a very interesting week. And we’re excited to kind of culminates in the Amazon news that came out today so this is this is our hot take on Amazon’s Q4 but I think it’s important to back up about six steps before we jump into that briefly so setting the stage back in episode 257. We were super Clairvoyant and in March of 2021 you and I were the first I’m pretty sure and we can get you into fat check this. A lot of people were talking about am apples I DFA and that’s their new privacy where they’re killing the cookie and doing a variety of things to really limit the amount of tracking available to apps. Inside of their ecosystem amongst email and a bunch of other stuff but the primary one is apps can no longer really track what’s going on there’s a lot of talk in the ad World about that but you and I believe were very early talking about the impact on e-commerce so. So we had that and then you know I went back and looked at our notes and our prediction was that this was going to put Facebook in a world of hurt. So then Flash Forward. [2:25] Past this is a in your hot tub time machine and episode 285 which we did a couple weeks ago our previous episode you took us through some really good data we got a lot of really good feedback from that show from folks and everyone enjoyed your presentation. And except for that one person who said that you’re too verbose and your slide presentations are too long so shame on them anyway they in there. Jason: [2:48] They’re probably not listening to our super long podcast. Scot: [2:51] It probably we self-selected them out there listening to some 5 Minute Podcast. Or they’re listening to us on 4X and they’ve totally missed this whole segment anyway so you one of the data points you put out there that is that e-commerce crew 18% that right. Jason: [3:09] You do yeah well no retail grew 18%. Scot: [3:11] Retail grew 80% okay so that was kind of the watermark and then e-commerce grow a little bit more is that correct like 21 or so. Jason: [3:18] So we don’t know for sure non-store sales grew about 20. Scot: [3:22] Yeah okay so we’ll call it 18 to 20 then last week and over kind of like the last. Since College January 20s the sto