Alisa Cohn is an executive coach and the author of From Start-up to Grown-up. She has coached founders and executives at Venmo, Etsy, and DraftKings, along with enterprises such as Dell, Hitachi, and Pfizer. She writes for HBR and Inc and has been featured in Bloomberg, the BBC and New York Times. Top 3 Value Bombs: 1. You do not need to set goals; instead, you set directions. 2. When starting a business, the most important thing is building a thriving sustaining organization with a structure with people and having its own psychology management through successes and challenges. 3. The secret to great hiring is setting up a specific game plan about what you want to accomplish in 30 days, 60 days, and 90 days. Check out and get scripts and templates, especially for Fire Nation - Alisa's Website Sponsors: Thinkific: It’s time to stop trading time for money and start reaching more clients and making a bigger impact - with online courses! Try Thinkific for free today at Thinkific.com/eof. HubSpot: Ditch the over-engineered, clunky and unreliable platforms that are costing you more time and money than they’re worth, and check out the HubSpot CRM Platform today at HubSpot.com!