In 2018 I took on the biggest challenge in my life, a 500 miles bikepacking race. To prepare mentally I relied heavily on the book "How Bad do You Want it" by Matt Fitzgerald. Matt is an endurance athlete himself and has made a career out of the study of endurance. He's written over 20 books on the subject, coaches endurance athletes, host his own podcast, and is a wealth of knowledge on the topic of endurance sports and athletes. In this episode we focus on his book "How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle" which as you can infer by the title is all about how our mind is the thing that limits us, not our physical ability. Matt uses real examples of athletes overcoming obstacles to showcase the scientific principles outlined in his book. I found this format to way more digestible and relatable than a scholarly paper. Thankfully, Matt has done the hard work of reviewing and collecting the science and stories of athletes to add context to the science while making more relatable. Visit www.BikesorDeath.com for a full write up and pictures of Matt. _____________________________ This weeks episode is brought to us by the Sponsors of The East Texas Showdown Rockgeist Wren Sports Kuat Ruby Coffee Quad Lock Avani Salon Big thanks also to our newest Patrons! ????? Thomas Buttery Shane Hitz ?????