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83:  Edy Massih

83: Edy Massih

FromThis Is TASTE


83: Edy Massih

FromThis Is TASTE

ratings:
Length:
25 minutes
Released:
Dec 22, 2021
Format:
Podcast episode

Description

One morning this fall, Matt found himself in Greenpoint, Brooklyn, seated in the front yard of Edy’s Grocer, the remarkable deli and specialty food shop run by the amazing young entrepreneur Edy Massih, who joins him on the show today. Massih formerly worked as a caterer, and during the pandemic, he took over a storefront and began selling all sorts of delicious foods—all with a modern and exciting point of view. There’s a long list of mezze—Lebanese small plates like baba ganoush, rosy ricotta, and za’atar goat cheese—as well as harissa paste, jams, oils, and packaged spice rubs. It’s a delightful shop, cared for with the greatest eye for detail and deliciousness. We find out how the store began and how its ambitious owner is making things work during this challenging time to be running a food business. Additional reading:Edy Massih Wants to Be 'the Middle Eastern Martha Stewart' [Grub Street]The Dish: Chef Edy Massih on Lebanese roots, new shop [CBS This Morning]He Rescued an NYC Deli So He Could Share Lebanese Food With the World [The Manual]
Released:
Dec 22, 2021
Format:
Podcast episode

Titles in the series (100)

If you're a fan of smart and cool and weird and lively conversations about food and culture, this is the place. We interview the most interesting characters in the world of food, media, and arts (and sometimes they're a combination of all three). The program is hosted by TASTE editors Anna Hezel and Matt Rodbard, and often recorded live at Books Are Magic in Brooklyn, NY. Visit TASTE online: tastecooking.com