37 min listen
Michelle Cordiero Grant of Lively: Do It All Backwards
Michelle Cordiero Grant of Lively: Do It All Backwards
ratings:
Length:
50 minutes
Released:
Dec 20, 2021
Format:
Podcast episode
Description
In order to launch her intimates and loungewear brand, Lively, Michelle Cordiero Grant decided to do everything a little differently. In fact, some of her strategy turned convention on its head. She built up a community of fans and advocates before she had a product to sell–and made several other counterintuitive business decisions along the way to an $85 million acquisition very early in her startup’s life. She explains her motivations, inspirations, and the company’s turning points to host Christine Lagorio-Chafkin.
Released:
Dec 20, 2021
Format:
Podcast episode
Titles in the series (100)
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