The First Ever Future Commerce DraftEvery person has a blind spot, and your mind fills that gap. But what are we missing? “We resort to hard data or often like quantifiable knowledge instead of gathering true, in the moment insight from people from their perspective, that first person perspective, which is really, really hard to validate.” -BrianExperience is different from every moment to every moment. We often don’t pay attention to the data that is related to our narrative.“​​I believe what we do is more art than it is expert analysis, right? Or an exploration of thought leadership. What we're doing is trying to communicate big, hairy ideas. And sometimes you can't communicate every single idea with logic and reason, and data. Sometimes you have to communicate it with art.” -PhillipThere is a power struggle. We can break the power struggle by having discourse. Having discourse is the future of brand building and equitable brand relationships.Associated Links:Insiders #107: Dork Mode: An Antidote to the Sea of SamenessInsiders #088: Paula’s Choice: On Blind Spots and Phase CancellationInsiders #070: Phenomenological BrandsInsiders #077: So You Think You’re a Collector Insiders #068: Proselytize Insiders #108: The Idolatry of the Algorithm Insiders #080: Rethinking Brand Power Structures Insiders #92: These Brands I Trust Subscribe to InsidersListen to our other episodes of Future CommerceListen to our newest podcast, Infinite ShelfCheck out our latest report Nine by NineWatch the Nine by Nine live experienceHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!