You'll learn from an entrepreneur how she built a black-owned, luxury brand. Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors. For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand The specific ecommerce challenges when running a luxury Black-owned brand