Turning a passion into a 6-figure business is the goal of many entrepreneurs, and that’s what this week’s guest, Jennifer Sobel has done. Jennifer has combined her lifelong passion for belly dancing with her skills in digital marketing to create TheBellyDanceSolution.com, one part of what’s become a 6-figure online business. There are 3 big ideas in this episode that you may be able to use to improve your own sales funnel: The power of combining two or more things to come up with a new idea - The combination game can help you stand out from the crowd like Jennifer did and become a market of one. Mentorship - If there is such a thing as a shortcut or cheat code, I believe mentorship is it. You’ll hear how Jennifer applied that and relaunched her funnel. The power of micro-optimizations - I loved Jennifer’s call to always be testing and I think it’s something we can all apply. Tune in to The Side Hustle Show interview to hear: how Jennifer made her first sales without an audience the creative ways you may also be able to acquire customers how she’s transitioning from one-time sales to a recurring membership Full show notes