27 min listen
How I Ended Up Having My Best Black Friday Sale Ever
FromStreamlined Solopreneur: Optimize your systems, reclaim your time.
How I Ended Up Having My Best Black Friday Sale Ever
FromStreamlined Solopreneur: Optimize your systems, reclaim your time.
ratings:
Length:
44 minutes
Released:
Dec 6, 2021
Format:
Podcast episode
Description
This year, I made a concered effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I've promoted anything. The result? My best sale ever. So how did I do, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share actual money made, and my thoughts on affiliate programs.
Top Takeaways
Preparation and messaging were instrumental. I started thinking about the sale in October - what the offer would be and the direction my business would go in for 2022. Right before the sale, I redesigned the home page to really push the benefits of the membership.Don't be afraid to send too many emails. I sent 9 emails over 5 days, with 4 coming on the last day. Each lead to at least one sale.I also paid attention to how things were going. When I found the membership to be a lot more popular that initially though, I changed the last few emails in the sequence to highly the benefits of that instead of the fact that a la carte courses were going away.
Show Notes
Creator CoursesWhy Subscriptions are Crucial to Your Business with John WarrillowSite Wide SalesConvertKitWooCommerceLearnDashHow to Manage Your Email for a Sane Holiday SeasonJoin the Build Something Club
Top Takeaways
Preparation and messaging were instrumental. I started thinking about the sale in October - what the offer would be and the direction my business would go in for 2022. Right before the sale, I redesigned the home page to really push the benefits of the membership.Don't be afraid to send too many emails. I sent 9 emails over 5 days, with 4 coming on the last day. Each lead to at least one sale.I also paid attention to how things were going. When I found the membership to be a lot more popular that initially though, I changed the last few emails in the sequence to highly the benefits of that instead of the fact that a la carte courses were going away.
Show Notes
Creator CoursesWhy Subscriptions are Crucial to Your Business with John WarrillowSite Wide SalesConvertKitWooCommerceLearnDashHow to Manage Your Email for a Sane Holiday SeasonJoin the Build Something Club
Released:
Dec 6, 2021
Format:
Podcast episode
Titles in the series (100)
Episode 5: Carrie Dils and Office Hours: Sponsored by: Brandbucket WP in One Month: Used code BUILD for 10% off entire cart! In this episode, Carrie and I talk about the evolution of her podcast, the Office Hours Community, and the value of just trying stuff and see what works! by Streamlined Solopreneur: Optimize your systems, reclaim your time.