58 min listen
Bonus: Iceland Goes Meta
ratings:
Length:
17 minutes
Released:
Nov 19, 2021
Format:
Podcast episode
Description
Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times. Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue Lagoon in Iceland, the film has been covered by media outlets all around the world. On this special bonus episode, Adweek's Europe Bureau Chief Stephen Lepitak sits down with Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, and Stevie Archer, Executive Creative Director, SS+K to discuss how it only took a matter of days to pitch, produce, distribute, and find success. Read Stephen's full story here.
Released:
Nov 19, 2021
Format:
Podcast episode
Titles in the series (100)
6 - Advertising Week | The First Debate and Political Ads | The Clio Awards: It's Advertising Week in New York! In this week's episode, we chat about sessions we went to (and moderated) and the industry trends everyone's been talking about. We also talk about the first presidential debate, and how brands (and an old sitcom)... by Yeah, That's Probably an Ad