A lot has changed over the last year when it comes to online marketing, with increased competition, changing dynamics, and major platform changes. If you feel like your head is spinning, you are definitely not alone. Steve Chou joins me today to dive into the current state of eCommerce, including what we’re ignoring and where we’re really doubling down in our marketing efforts. Listen in as we talk about all the changes that have happened over the past few years that are informing strategy in Steve’s business and in my own. You'll learn what we are doing to get the most bang for our buck, as well as why Steve is moving away from third-party platforms in favor of those that he has some measure of control over. You can find show notes and more information by clicking here: https://bit.ly/3BLKlKK Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.