What if we told you that you never had to worry about curbing your sweet tooth ever again? Well, that may become reality sooner than you think thanks to DouxMatok’s Incredo® Sugar—a sugar reduction solution that doesn’t compromise the taste or the level of sweetness! On this week’s episode of IsraelCast, host Steven Shalowitz chats with CEO, DouxMatok Ari Melamud about how Incredo® Sugar is able to accomplish such a feat and what this means for the future of personal nutrition.