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240 - Ranking the Celebrity McDonald's Meals

240 - Ranking the Celebrity McDonald's Meals

FromYeah, That's Probably an Ad


240 - Ranking the Celebrity McDonald's Meals

FromYeah, That's Probably an Ad

ratings:
Length:
52 minutes
Released:
Aug 23, 2021
Format:
Podcast episode

Description

McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's meal that things really took off. Since then, we've seen famous orders from J Balvin, BTS, and most recently Saweetie. Adweek's David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and commerce reporter Emmy Liederman to chat about their favorite (and least favorite) of the famous orders meals, the consumer response to and success of each, and whose famous orders they'd like to see next.
Released:
Aug 23, 2021
Format:
Podcast episode

Titles in the series (100)

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.