"A lot of people think that marketing at some point, it's just going to work. Being marketing driven doesn't work. Interrupting somebody watching Friends and saying, 'Buy Crest toothpaste' does not work. Paying money for Facebook ads and worrying about your marketing strategy doesn't work. What does work is being market driven, not marketing driven. Market driven. Person driven. Every one customer who loves you, who's evangelical about you will tell four other people. And the person who you're going to reach is you. So you're gonna talk to the person who gets you because she is you."