Freida Rothman has sold her luxury jewelry and accessories in giant national retail stores like Nordstrom and Bloomingdales. After years of helping other designers perfect their label, she realized that her name deserved to be on her own collection. She explains what homework she did to find untapped markets within the jewelry business, how networking at trade shows resulted in an opportunity with Nordstrom, and how you can have realistic expectations but continue to fight for your dream.
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