What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it! Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams. Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact. On Today’s Show You’ll Learn:  Important shifts that lead to exponential growth The benefit of hiring a coach to better understand your direction Having the confidence to move forward Hiring for roles to help gain traction Understanding your own desire zone Not basing your worth on your business Why you need to be clear on your offer The benefit of a sales and marketing scorecard Lessons that come out of bracing for impact Ashley and I cover a wide variety of topics in this episode. We get into the value of knowing the numbers in her business, what happens when you really learn how to launch, shifting strategies when they stop working, and more. There is so much value in this conversation, so tune in to hear from Ashley and learn how you too can brace for impact! If you're an online course creator or an online coach experiencing something similar to Ashley, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!   Links & Resources Mentioned in this Episode: rickmulready.com/accelerator https://rickmulready.com/272 https://ashleyshaw.ca/ instagram.com/theashleyshaw   Full show notes available at www.rickmulready.com/504