Joseph Turow is a professor at the University of Pennsylvania's Annenberg School for Communication -- the same school where he earned his PhD. Turow is the author of over 150 articles and 10 books including the recently published The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet. He has some pointed critiques of how voice technology is used, what should change, and where we need further debate. We go point-by-point through many of these arguments and find both common ground and areas of disagreement I thoroughly enjoyed this discussion in part because so often I only hear people in our industry discuss the technology's benefits. I don't agree with all of Professor Turow's conclusions but I recognize that he is addressing a series of important questions that many people in the industry mostly ignore.