In 2015, WeRateDogs was born. If you would've told Matt Nelson then that he’d be entertaining 750,000 people in less than a year, he would've laughed in your face. For those of you who never knew something like WeRateDogs existed, it does. More than 3 million Twitter followers eagerly await the internet phenomenon of dog photo submissions being paired with witty captions — and the final products are brilliant. Not only is WeRateDogs used as a “joy outlet” for it’s followers, Matt has also ventured to use his online presence to converse and bring awareness to global conversations. In this episode, Branden chats with Matt on the creative craft of molding your words to convey your embarrassingly quirky thought or idea in 140 characters for your unpredictable audience. More: http://soundsgoodpodcast.com/weratedogs