Kipp is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy to drive awareness and demand for HubSpot’s inbound marketing and sales products. Top 3 Value Bombs: 1. It is not just how hard you work, it is what you work on. 2. Brands should try to work with creators in their space. 3. If you are a business person, align yourself with creators. Generate leads, close deals, and create remarkable customer experiences - HubSpot Sponsors: HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork! Streak: Stay on top of each part of your process - and your inbox - without ever leaving Gmail. Sign up for Streak TODAY at Streak.com/fire and get 20% off your first year of their Pro Plan!