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Rally and The Age of Fractional Ownership (feat. Rob Petrozzo, CPO of Rally)

Rally and The Age of Fractional Ownership (feat. Rob Petrozzo, CPO of Rally)

FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy


Rally and The Age of Fractional Ownership (feat. Rob Petrozzo, CPO of Rally)

FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy

ratings:
Length:
54 minutes
Released:
May 7, 2021
Format:
Podcast episode

Description

Nostalgia and MonocultureRob shares the story of how Rally acquired a copy of the Declaration of Independence, and their plan to make it accessible to the publicGen Z is growing up to be a completely different wealth creation cycle then the one that currently existsRob breaks down how Rally operates, the legal system that makes their IPOs possible, and how the system they created is both an online and in-person museum“We tried to create an ecosystem that is built around access but has a little bit for everybody involved, people that care about these assets individually.” - Rob “It's more important to have one of those sort of the Genesis moment of a franchise that I truly do believe has staying power and will live forever, then it is to have stock in a company where I'm beholden to, you know, a car manufacturer and something that's a little bit disconnected from the CEO of that company right now.” - Rob By keying in on nostalgia, Rally is unlocking the interest of a new type of investor. Nintendo’s mark on the culture has a strong nostalgia with a current generation experiencing new liquidity, looking to invest into new asset classes.“Anything that has that huge enthusiast group, the people who really care about it, has gotten out of reach because of access or price, that's a space that we want to be in.” - RobSpeculative future assets may be absurdist in nature. An example Rob gives is a Theranos centrifuge. It may not be worth much now, but acquiring it now for its potential future value is something that Rally thinks a lot about as they build for the future.You cannot buy spent Chernobyl fuel rods on Rally (yet).Associated Links:https://rallyrd.com/https://www.instagram.com/rally/?hl=en
Released:
May 7, 2021
Format:
Podcast episode

Titles in the series (100)

Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm