Millions of followers on Instagram does not equal money in the bank.    I come across so many business owners that are intimidated when they see other people in their space with millions of followers and they only have maybe two thousand. The truth is that most of those people aren’t making money from those followers.    I know business owners who only have a couple of thousand followers and making multiple six figures online. They are doing the work, showing up, and getting results.    In today's episode, I'm going to be breaking down the three things you need to be doing online to get yourself in the game and earning the attention of your target market.    It’s more than just bringing millions of people to your page but understanding what is going to make them stay there: the stickiness factor. Every few months I scroll through my social media accounts and think ‘Would I follow this account if I saw it for the first time?’   You need to be so aware of what other people are needing and creating content from that. So this week I challenge you to do an audit of your social media. See how consistent you are: what are you posting and are you presenting your brand at the level of people you want to attract?   Post your audits in the Tribe of Unstoppables Facebook group! I can’t wait to see what results you get!   TRIBE OF UNSTOPPABLES: www.kellyroachcoaching.com/community INSTAGRAM  www.instagram.com/kellyroachofficial