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? 188: How to Market Yourself without Feeling Sleazy - A Real-life Coaching Session with Natasha McDowell

? 188: How to Market Yourself without Feeling Sleazy - A Real-life Coaching Session with Natasha McDowell

FromI Heart My Life Show


? 188: How to Market Yourself without Feeling Sleazy - A Real-life Coaching Session with Natasha McDowell

FromI Heart My Life Show

ratings:
Length:
32 minutes
Released:
Mar 23, 2021
Format:
Podcast episode

Description

Are you held back by fears, doubts, and insecurities when marketing yourself and your business? Despite what your doubts may tell you, there are people out there who need what it is you are offering. It’s your job to help them understand what you’re offering and how it can help them get the results they’re craving. Now, if the mere thought of putting yourself and your services out there for the world to see makes you feel pushy, sleazy, or simply uncertain, this episode is filled with actionable advice you’re going to want to pay attention to. You won’t want to miss this inside look at a real-life coaching call with Natasha McDowell, a member of my signature  I Heart Coaching program. Follow along as we dive into her biggest fears and insecurities when it comes to putting herself out there and marketing her (incredible) services. Truthfully, Natasha’s fears around her struggles with getting people to commit to purchasing her coaching packages are relatable for so many new coaches. Listen as I reveal my best advice regarding the importance of understanding the value and results that your programs have to offer. You must believe in your product and be bold and direct about the results clients can gain from working with you. Now, I know that getting people to commit to an investment can be a challenge, but that’s why I explain that there is a return on investment regardless of what realm of the coaching space you operate in. There’s no doubt that the coaching space is booming right now. So, I cover how to handle the doubt you may face when you see other people successfully offer the services you offer. Instead of letting it hold you back, you should use it as a sign that people are willing to pay for such services. As far as the competitors in the coaching space? I explain why you shouldn’t worry about them and instead focus on what you bring to the table. Marketing doesn’t have to be a one-size-fits-all approach. After Natasha unpacks her fears about being direct when it comes to following up with clients, I remind her that it’s vital for coaches to feel aligned with their marketing strategy. That’s why I share some tips with Natasha about how she can use her intuition when marketing her services while still providing value to (and not being pushy with) potential clients. As you listen, you can literally feel the shifts and breakthroughs Natasha has on the call. By the end, she walks away with more clarity and confidence around how to approach marketing her coaching services to her ideal clients. If that sounds like something you’d love to experience as well, you can start by tuning into this episode and listening for the advice and takeaways that resonate most with you. P.S. If you love what you heard on this episode and think this level of support would be helpful as you build your coaching business, be sure to check out our I Heart Coaching program. IHC is our signature program designed specifically for new and aspiring coaches, where our team of 4 incredible coaches guides you through the steps to take to build (and grow) a successful coaching biz. Book a call with us today to learn if this is the right next step for you. In this episode… [01:55] Welcome, Natasha! Learn about her health-focused coaching business. [02:54] Her struggles with getting people to commit to purchasing her coaching packages. [09:21] The importance of getting clear on the client's result and believing your product can make it happen. [11:44] You have to believe in the ROI of your offer. [12:51] Your audience is out there (but you have to do this before you can find them). [17:02] The importance of showing up boldly and being direct. [18:34] Moving past the insecurities around what others think when charging for your services. [21:44] Suggestions for finding a marketing strategy that works for you. [25:47] Reframing the way we think about sales and marketing in the coaching space. [27:22] The difference between “no” and “not right now.” Quotes “You ha
Released:
Mar 23, 2021
Format:
Podcast episode

Titles in the series (100)

Learn how to create a life that’s better than your dreams, experience extraordinary success, make more money and finally go after what you really want with the I Heart My Life Show.