Facebook can be a great go to place to get your gym noticed. But before you start shooting that video or creating that piece of content, you should consider a few things first.  Your FB ad isn't about "Get a discount" or "Free Week". It should be about building a brand. FB is a place we go to be educated or entertained, not sold to. In this episode I talk about how we do it after a lot of failure. But as always, if you think this is about getting 100 new clients in 1 month with FB ads, this isn't for you. This is about creating content to education, add value and create a brand. #LongTermThinking