Holographic Pioneer and Immersive Experience Creative Director Peter Martin is at the forefront of creating holographic live performances, having helped bring to life virtual performances with artists such as Gorillaz and M.I.A.. He is now coordinating with nearly a dozen popular performers and the estates of deceased artists to create iconic live concerts that would be impossible without holographic technology. Peter is the founder of VALIS Studios. Working closely with cutting edge technology developers like Intel and 8i, Peter is pushing the boundaries of immersive experience, storytelling, and digital art.