In this #SkillsetSunday episode, Stace Caseria talks about the importance of trust. You can increase the trustworthiness of your brand by understanding its 4 fundamental parts. Stace describes how trust works for a real estate professional who’s looking to reach out to a new lead for the first time ever. He also talks about the ways to make a brand or a business sound authentic and how to market your services on a whole different level.   Stace Caseria Real Estate Background: Owner of Trust Deep, a branding agency and Evergreen North Properties 20 years of investing experience Currently has 4 properties, a small apartment building, & a passive investor in a syndication Based in Boston, MA Say hi to him at: www.trustdeepagency.com  Best Ever Book: The Speed of Trust        Click here to know more about our sponsors RealEstateAccounting.co thinkmultifamily.com/coaching    Best Ever Tweet: “You can’t build trust with smoke and mirrors because eventually you’ll get caught” - Stace Caseria