Hey AOF! Today I am joined by one of my first mentors in the BI industry, Rick Montgomery, to unpack why and how you can add the human element to digital transformation. Tune in as Rick shares how to identify, understand and map out the different personalities and parts of your digital transformation. In this episode, you'll learn: [0:09:12] What Rick learned from dropping out of MIT / Harvard. [0:19:39] How automation and analysis can lead to conversations with leadership. [0:21:38] Knowledge Bomb: How to get started with adding the human element and Rick's recommendations for useful books on consultative selling. [0:39:02] Knowledge Bomb: First sell your ignorance, then sell your expertise later! For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/80    Enjoyed the Show?  Please leave us a review on iTunes.