Senior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv.  Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity. And congrats again to co-host David Griner for winning a Shorty Award for the AI-led Super Bowl bot!