Brian Underwood has developed a wealth of experience as an entrepreneur with a passion for pursuing and inspiring better on a global scale. With a profound ability to cultivate community and provoke action through his articulate visionary skill set, Brian has a unique ability to provide strategic guidance. Today, Brian is pioneering a conversation about true human optimization, pursuit of enhanced performance and improved quality of life as the CEO of Prüvit. Primarily focused on evidence-based products that help optimize your human potential, Prüvit is proud to be the worldwide leader in ketone technology. Brian and Dave review different ways Brian and his team has grown and while doing so have been able to cast a vision.  They dive into what leadership is today. Be sure to check out pruvitnow.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe