“I don’t think that people purposely want to live a life full of cruelty or necessarily want to add more greenhouse gases to the earth, but there’s something that happens when you go through this process — you become more conscious. And it’s not until you become more conscious that you can actually see what’s in front of you.”Marco BorgesMaybe you know Marco Borges because he trains people like Pharrell. Perhaps you know him as the guy who inspired Jay-Z and Beyoncé (who he also trains) to adopt a plant-based lifestyle, then partnered up with them to launch 22-Days Nutrition – a plant-based nutrition products and meal delivery service that shuttles organic, plant-based gluten-free, soy-free and dairy-free meals anywhere in the U.S., right to your doorstep.I had never met Marco. In fact, until this past Spring, I had never even heard of him. But all that changed in April when this Miami-based celebrity fitness trainer, exercise physiologist and plant-based evangelist was suddenly everywhere: the TODAY show, Good Morning America, TIME magazine and even places like Vogue, Entertainment Tonight, Ryan Secrest and Perez Hilton. A Jay & Bey infused media blitz that launched this guy from below the radar to massive mainstream popularity, fomented a plant-based zeitgeist frenzy and skyrocketed his new book, The 22-Day Revolution: The Plant-Based Program That Will Transform Your Body*, to the top of the New York Times Bestseller list.When the most culturally significant and influential entertainment couple on the planet embraces the plant-based perspective (even if imperfectly or temporarily), it's a big deal. The seismic impact can't be underestimated. People don't just notice — the tectonic plates of popular culture shift. Conventional attitudes and habits around food change. Our social paradigm forever altered.So who is the man behind all this?In full disclosure, my biggest fear was that Marco would be just another trainer leveraging celebrity relationships for personal notoriety and fortune.But contempt prior to investigation is a recipe for ignorance. I was delighted to discover a remarkable man. A man that completely defies the stereotype and put to rest any questions I may have harbored about the motivations behind his mission.Marco Borges is true blue. The real deal. A husband and father of three young boys who — at his very core — is about service. Truly passionate about educating and informing mainstream culture about the benefits of plant-based nutrition; doing his very best to spread a message of conscious, compassionate and sustainable living; and working his butt off to provide innovative exercise and nutrition programs, tools and resources to help people – every day people – get fit, healthy and happy and transform their lives for the better.This is a super fun and informative conversation about Marco’s uncommon, extraordinary life and his most worthy mission. Specific topics covered include:* self realization and the impact on consciousness* Marco's background in Miami spin/club culture* Marco's catalyst to plant-based nutrition* becoming the best version of yourself* lifestyle choices, empowerment & education* effective plant-based training* breaking bad habits* the importance of incremental & consistent improvement* entertainer influence in plant-based movement* developing a friendship with Jay Z & Beyoncé See acast.com/privacy for privacy and opt-out information.