This is a special Premium audio episode. Click here to activate a Premium subscription to the BenGreenfieldFitness show and access this and over 300 additional hidden audios, videos, pdf's and more! Jesse Itzler only eats fruit until noon, runs hundreds of miles at a time and lives a completely "out of the box" life - while claiming that he does not actually indeed even have a box. Jesse cofounded Marquis Jet, the world’s largest prepaid private jet card company in 2001, which he and his partner sold to Berkshire Hathaway/NetJets. He then partnered with Zico Coconut Water, which he sold to The Coca-Cola Company in 2013. He is a former rapper on MTV and he produced and sang both the NBA’s Emmy Award-winning I Love This Game music campaign and the popular New York Knicks anthem Go NY Go. Itzler is also the author of the best selling book Living With A Seal. When he is not out training for his next 100 mile run or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely and the couple and their 4 children live in Atlanta, Georgia. During our discussion, you'll discover: -How Jesse met a crazy Navy SEAL at an ultrarunning event -a guy who pushed through the race with kidney failure and broken foot bones while eating crackers and bread... -Jesse's experience attempting to perform 100 pullups as a skinny runner... -The crazy things that ensued when a Navy SEAL crashed in Jesse's living room for 31 days... -Why Jesse ran 4 miles every 4 hours for 48 hours... -What it means when Jesse says "when you're done you're only 40% done"... -Why Jesse waits until noon to eat anything except fruit...   -And much more... Resources from this episode: -Fit For Life by Harvey Diamond -Living With A Seal Do you have questions, comments or feedback for Jesse Itzler or me? Leave your thoughts at BenGreenfieldFitness.com and one of us will reply!