Jennifer Louden is a pioneer in the life coaching industry and author of the upcoming book, Why Bother?. I don’t know about you, but I think the title and topic of her book are incredibly timely. As we watch world events unfold, many are probably thinking things like, “Why bother to do that project right now?” Or “Why bother speaking up about the things I believe in?” Why bother? Together, Jennifer and I discuss her new book and all of the implications of asking the question, “Why bother?” We talk about why it is essential to sit in the grey area of inquiry and curiosity, even when it’s incredibly uncomfortable. And, we explore the idea of desire and the importance of letting desire flow without knowing how it’s going to turn out. In this episode you’ll hear:  How the writing of a failed memoir led Jennifer to write Why Bother? (10:00) One of the ways “Why bother?” comes visiting (18:18) As we face an unprecedented climate crisis, how asking, “why bother?” helps us address that (19:00) Jennifer shares her six-step process for turning to the bright side of “why bother?” (24:03)