Will Roman discusses how he's growing Chisos.com through in-person, grassroots marketing. We debate if it's possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans. You can find show notes and more information by clicking here: https://bit.ly/3bSwZz7  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.