As two longtime beauty editors, we’ve always made it a point to highlight the *breakthrough* people, products and moments snatching our attention. Today, we’re shining a light on the latest indie brands breaking through a whole lotta clutter. From the next K-Beauty Vitamin C serum bound to make its way onto your top shelf with its purse-friendly price tag, to the colourful Gen-Z toner already fire with TikTok fans, here are our picks of what’s sure to be the next big things. Discover the under-the-radar Canadian haircare brand for curly girls that’s just been scooped up by Target, along with a haute hair jewelry line designing functional art for afros, locs and braids. Nude lipsticks for all skin tones (for real), and a first-to-market powder shampoo for zero-waste fans – these are the #DamnGood indie brands to get on your radar, right now. Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter,  Join our private Facebook group

, or give us a call and leave us a voicemail at 1-844-227-0302.    For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog   *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*   Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
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