Steve Nilsen, better known as Stix to everyone but his family, is a legend in the world of cans.  While his career started with Airwalk in the days when it competed with Nike and Reebok, Steve then went on to have incredible jobs at Red Bull and PBR. Now, he’s now championing Liquid Death and on the podcast we talk the rad road he traveled to get his dream jobs Steve “Stix” Nilsen Show Notes: 3:00:  Minnesota, Hawaii, and surf culture 9:00:  Skateboarding, Punk Rock, and sports 18:00: College, Australia, and figuring out life plans 25:30:  Stanley:  Get 30% off site wide with the code drinkfast 10 Barrel Brewery:  Buy their beers, they support action sports more than anyone 27:30:  Life changing Warped Tour, SIA, and Airwalk 35:00:  Airwalk, merchandising, development, and marketing, 44:00:  Peter Glenn Ski and Sport 45:00:  The demise of Airwalk, getting his job with Red Bull 54:00: The business of Red Bull, creating Red Bull sized ideas, and athletes 62:00:  Red Bull changing, getting his job with PBR and marketing beer 72:00:  Liquid Death 75:00:  Inappropriate Questions with James Clifford and LP Paul Crandell