Cody Townsend has been at the top of the ski food chain for over a decade but he wasn't supposed to be a skier, he was born into a football family with surfing and skiing habit. Well, Cody bucked the family tradition and chose skiing over team sports. He became one of the best of his time, married another one of the best skiers of our time, has created brands, projects and so much more. Another do not miss episode. Cody Townsend Show Notes: 2:00:  Have you ever had technology failures 4:00:  Santa Cruz, Tahoe, and the Mighty Mights 7:00:  Football, High School, and leaving racing 18:00:  Salomon sale, far east travel and sponsors 21:00:  Evo: The best online experience in action sports with retail to back it up RESQWATER (enter the code resqwatertpm for a 20% discount on a 12 pack) 22:15:  Who pays Cody, building his digital presence, and creating his own distribution 35:30:  Fame, traditional media, and money 42:00:  Time off as a pro skier and starting Arcade Belts 45:00:  Spy Optic:  Get 20% off on their site Spyoptic.com using the code TPM20 10 Barrel Brewery:  Buy their beers, they support action sports more than anyone 46:15:  The growth of Arcade and being copied 51:00:  Filming with MSP, not making the movie, and The Freeride World Tour 57:00:  Getting another chance with MSP, The Crack and the controversy 65:00:  Conquering the Useless, Risk, and loss 68:00:  Ruin and Rose, It’s Called Backcountry Skiing, and comedy 74:00:  The Fifty Project   82:00:  Inappropriate Questions with Roy Tuscany