Matty Benedetto owes everything he has today to the ski industry.  This self-described Evil Genius is the master of his domain through his internet property, Unnecessary Inventions but his roots in action sports stared as a kid on the message boards of newschoolers.com.  From there he started a brand that would become an underground success in the ski world, had a life changing injury, came out, became successful and then organically became a budding TikTok star.  It’s a great podcast with an interesting dude…. Matty Benedetto Show Notes: 3:00:  Unnecessary Inventions, Mr. Beast challenge, and David Dobrick 16:00:  Growing up in NY, skiing, newschoolers.com and EC Headwear 25:30:  Stanley:  Get 30% off site wide with the code drinkfast 10 Barrel Brewery:  Buy their beers, they support action sports more than anyone 27:30:  Making things in China, St. Michaels, and building the EC Brand 33:00:  Marketing spends, the injury, and coming out 43:00: COAL Headwear  Use the code powell15 for 15% off Peter Glenn Ski and Sport 44:00:  Re-branding EC to Eastern Collective, killing it with iPhone wires and Sondre Travel 50:00:  Unnecessary Inventions creation, growing it, monetizing it and Trump v. TikTok 58:30:  Inappropriate Questions with Evan Williams