Not only does training benefit the employees of a company, but it benefits the company itself, too. As we’ve talked about in previous episodes, when you spend time and money on someone, it shows them that they matter and that you care about them. They understand just how valued they are. Training also builds trust. Your people will say good things about you behind your back when you invest in them. It creates a powerful environment between the two of you, which is contagious. Other employees will pick up on that culture and want to be trained themselves. When employees are properly trained, they take better care of your customers. They do their jobs much better. Training is an investment, but it has a huge payoff later. Employees who are confident and care about the company will earn your money back. They’ll grow and be worth more. When you need to fill a position, one of your trained employees can be promoted and you won’t have to spend the time and money to go out and recruit someone new. Finally, training gets all of your employees on the same page. You can know they’ve all received the same message and training. The company is greatly benefitted by this. We’re already talking with many companies about instituting the Cockerell Academy as the training program in their companies. This is one way to make sure every employee is trained in the same way. To learn more about the program, head to CockerellAcademy.com.