Today we are joined by Will Critcher, who is the Director of eCommerce for DeathWishCoffee.com. In this episode, we talk about the brand and how they've had their coffee endorsed by astronauts, as well as how they are thinking about email newsletters differently and what they have done to improve the results they’ve seen with them. Will also discusses how he got a product to the #5 position in all of the grocery category on Amazon. You can find show notes and more information by clicking here: https://bit.ly/3oU8lG6  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.